‘Premiumisation’ In Ticknall

There’s a new phrase emerging from the blue sky thinkers in the pub industry known as ‘premiumisation.’   Whether it will become accepted into the Oxford English as bona fide English say, like bouncebackability was, is another matter but it is definitely the buzz word right now for the bean counters and strategic planners at Greene… Continue reading ‘Premiumisation’ In Ticknall